Media Centre

ViewRangerÂ® GPS App Delivers Top Tech to the Outdoors

Tue, 03 Jan 2012 08:55:00 +0000

Cambridge, UK – January 3, 2012 – ViewRanger, the fully featured outdoor GPS app is debuting at the upcoming Outdoor Retailer trade show later this month in Salt Lake City, Utah. Created by outdoor enthusiasts who founded software development company, Augmentra, Ltd, and hailing from the U.K., the ViewRanger app is available for Apple & Android smartphone platforms.

On day 1, 2 and 3 of the show at booth # 32080, the ViewRanger staff will provide brief demos of their award winning GPS app at 10:30am and 2:30pm. Demo attendees will be offered a free download as well as the opportunity to learn from the tech savvy developers why ViewRanger eliminates the need for an additional handheld GPS device.

ViewRanger includes the highest quality topographic mapping information that can be downloaded in advance and cached for access when cell phone coverage is unavailable at the trailhead. The route, once selected and downloaded, can be enhanced with active navigation along with GPS triggered electronic guides thanks to a recent partnership with leading U.S. trail book publisher, Menasha Ridge/Wilderness Press.

Peak bagging takes on a whole new meaning with the ViewRanger BuddyBeacon™ which shares real-time map location with friends. Users can also link their twitter account to this exclusive ViewRanger web portal to instantly share a message, image or video.

The app also offers many useful tools via the web. At My.ViewRanger.com the adventure begins with shared route planning. This tool works seamlessly with the app to enable users to create their own routes or utilize preexisting routes posted by expert publishers or community members. After an outing, the wireless synchronization enables the adventure and accompanying photos to be saved and then shared via Facebook or published to the ViewRanger community.

“Our confidence in our technologically advanced app creates a level of excitement for us at Outdoor Retailer,” states ViewRanger marketing director, Ian Pond. “We believe our product has the ability to set a new benchmark in outdoor GPS apps.”

ViewRangerÂ® App partners with Menasha Ridge/Wilderness Press

Thu, 15 Dec 2011 09:04:00 +0000

Cambridge, UK – December 15, 2011 – ViewRanger, the award-winning outdoor navigation app, is pleased to announce its partnership with Menasha Ridge/Wilderness Press, a leading publisher of comprehensive outdoor hiking books and maps.ViewRanger, which hails from the UK and is owned by software development company, Augmentra, Ltd., is a mobile app that turns a smartphone into a powerful Outdoors GPS. It delivers high resolution mapping and trails, waypoint navigation, web-based route planning and location sharing.“We are looking forward to working with an independent enterprise that offers the same benefits to readers as our company; memorable adventures in the great outdoors,” says Menasha Ridge/Wilderness Press president Richard Hunt. “ViewRanger has done a brilliant job of executing their business plan overseas and we look forward to teaming up with them as they make their debut in the US.”Commenting on the partnership, ViewRanger CEO Craig Wareham states “we are excited to be working with such renowned publishing titles as Menasha Ridge and Wilderness Press and for the opportunity to deliver their high quality expert guidebook content through our location-aware smartphone publishing platform.”ViewRanger will bring their guidebooks to life by accessing the expert outdoors content provided by Menasha Ridge/Wilderness Press. Popular trail routes will be available to browse and download onto smartphones and delivered like a guidebook with a map, trail descriptions and advice, and photos of things that users may see along the way. Once users are on a hike or walk, they can see their location over a map and navigate along the route. ViewRanger also gives navigation alerts if you veer too far off course.

ViewRanger partners with Darby Communications

Mon, 28 Nov 2011 12:08:00 +0000

ViewRanger Partners with Darby Communications

The award-winning outdoor navigation application, ViewRanger, is pleased to announce Darby Communications as their PR agency of record. Making their outdoor industry debut at the upcoming Outdoor Retailer Winter Market trade show, ViewRanger hails from the UK and is owned by software development company, Augmentra, Ltd.

ViewRanger is a powerful outdoors GPS app that is available for Apple & Android platforms. Overhauled for 2012 with a rich feature set, the ViewRanger app for adventure delivers detailed off-line topographic mapping, a comprehensive trails database and all the features of a dedicated GPS, plus real time location sharing, web planning and location specific content. The ViewRanger brings guidebooks to life.

“We are confident in our decision to partner with Darby Communications,” states Ian Pond, ViewRanger VP of Marketing. “They know the inner-workings of the outdoor industry and will help us plot our course within the US market.”

“To be able to represent a brand that brings together leading technology and the outdoors is a very exciting opportunity for us,” says Coral Darby. “We look forward to sharing ViewRanger’s cutting edge technology with the industry.”

About Darby Communications

Based in beautiful Asheville, NC, Darby Communications is a boutique public relations firm dedicated to meeting and surpassing the needs of their clientele with customized PR, promotional and retailer engagement programs. Darby Communications works with many of the outdoor industry’s most respected companies. In addition to ViewRanger, the firm’s client list includes Vasque, Eagles Nest Outfitters, Headsweats, Hyland’s Homeopathic, OverLand Equipment, Goodhew, and the American Hiking Society. www.darbycommunications.com.