ViewRanger has welcomed its first brand ambassador on board: All-round adventurer and outdoor sports-fanatic Hetty Key officially joined the team today.
A hill walker, cyclist, runner, and climber, Hetty Key will play an active role in the continuing development of the app and will represent ViewRanger, competing in some of the toughest adventure races staged in the UK including Lakes Sky Ultra, the first ultra fell-running event to be held in the Lake District National Park.
A selection of Hetty’s favourite training runs in the build up to Lakes Sky Ultra - a mix of short scenic routes and some gruelling fell runs - will be published as a new route collection on ViewRanger this summer, with more coming later in the year.
Hetty said: “I’m thrilled to be working with such a well-respected brand. I already enjoy using ViewRanger in UK and it will be invaluable on trips I’ve planned for the Alps and the Dolomites soon.
“I’m really looking forward to working with the team at ViewRanger and contributing to the app’s development while taking on some new challenges in the months ahead.”
Craig Wareham, ViewRanger co-founder, added: “I’m delighted to welcome Hetty to the team – she is an inspirational character and her passion for an active outdoor lifestyle is a great fit for ViewRanger.
“Hetty’s experiences using ViewRanger for such a diverse range of activities will provide invaluable feedback. This will contribute directly to ViewRanger’s continuing development process. We look forward to Hetty inspiring us all with her adventurous spirit, which aligns so well with that of ViewRanger and following her challenges – not only on her blog but also via BuddyBeacon.
“ViewRanger will continue to look for individuals participating at all levels in a wide range of activities, who have a natural synergy with the brand and will help more people make better use of digital technology to discover the great outdoors at home and abroad.”
You can follow Hetty’s adventures at www.mudchalkandgears.com