ViewRanger and Alastair Humphreys are encouraging millions of people around the world to get out of their comfort zone, head outdoors and try a microadventure this summer.
The GPS navigation app has teamed up with the renowned global adventurer for his sixth annual Summer Solstice Microadventure Challenge, which takes place over four weeks between June 10th and July 9th and challenges people to kickstart their summer by trying a new outdoor experience.
Learn more and watch the video at viewranger.com/microadventure
The aim of the challenge is to make people realise outdoor adventure doesn’t need to be epic, time-consuming or expensive. All you need to do is come up with a fun idea for a local microadventure – like a night hike, wild swim, hill-top camp or forest cycle – then head outdoors and do it.
“The Summer Solstice Microadventure Challenge encourages people to do what they know they'd love to do but always put off: live a little more adventurously,” said Alastair Humphreys. “I use ViewRanger on all of my own outdoor trips – whether that’s a walk in the English Lake District or a month-long busking trip across Spain – and the app opens up endless possibilities for spontaneous overnight microadventures by putting amazing quality maps and route guides on your phone. So come up with a cool idea, download the app, get outside, do your microadventure, then share it with us!”
The most exciting and original microadventures – chosen by Alastair Humphreys – will win prizes from top outdoor brands including Haglofs, Alpkit, CASIO and CAT. To be in with a chance of winning, participants simply need to take a photograph of their microadventure using ViewRanger’s Skyline augmented reality, then share it on Facebook, Twitter or Instagram with the hashtag #microadventure.
ViewRanger CEO Craig Wareham said: “Alastair has proved in recent years you don’t need to climb Mont Blanc or trek to Everest Base Camp to find adventure. The short, fun, accessible outdoor trips he’s made famous through his microadventures have exploded in popularity with the ViewRanger community in recent years, which is why we’re so excited to be teaming up for this challenge."
Read full details about the 2017 Summer Solstice Microadventure Challenge at viewranger.com/microadventure
Get inspired for your own microadventure by watching this video.
Download ViewRanger routes for Alastair’s Top 10 Microadventures here.
Images and ViewRanger media kit: click here
For more information contact:
Oli Reed, ViewRanger Communications Manager
Tel: +44 (0)1223 421353
ViewRanger is a free GPS navigation app used by millions of people around the world to plan, navigate, record and share their outdoor adventures. Combining the world’s best offline maps with easy-to-follow route guides, advanced GPS navigation features and augmented reality, ViewRanger is the ultimate adventure tool for anyone exploring the great outdoors.
Learn more about ViewRanger: www.viewranger.com
Alastair Humphreys is an adventurer, author, blogger, film-maker and keynote speaker. As well as cycling around the world, walking across India, and rowing the Atlantic, Alastair was named as a National Geographic Adventurer of the Year for his pioneering work on the concept of microadventures, encouraging people to get outside, get out of their comfort zone, and explore somewhere they’ve never been before.
Learn more about Alastair Humphreys: www.alastairhumphreys.com