When the CEO of Apple says augmented reality will soon be something people can't live without, it makes you realise how important AR apps are about to become in our everyday lives.
Last week we had the pleasure of meeting Tim in London with a selection of other leading AR developers to showcase some exciting new features we've been working on (watch this space!) and to chat more about Apple's recently released ARKit technology, a new framework that allows developers to create unparalleled augmented reality experiences for iPhone and iPad.
We released our own ViewRanger Skyline augmented reality in November 2016, which labels more than 9 million landscape features around the world and lets you navigate outdoor routes using augmented reality, and the introduction of ARKit has allowed us to develop it even further.
ViewRanger CEO Craig Wareham said: “We’ve spent a couple of years trying to build our own AR technology to do the sort of labelling you see in Skyline. What’s exciting now is that Apple comes along with ARKit, which catapults everything forward.
"We’re now able to put more information more easily and more accurately into the environment, so we can concentrate on our app and users and not the AR tech.”
As a keen hiker himself, we hope to see Tim sharing his outdoor adventures on ViewRanger in the near future!