Augmentra Maps New ‘Smart Travel Guides’ for the AA

Posted on 23/04/2007

We're very excited to let you in on a significant new project that we've been working on. Augmentra, the developer behind ViewRanger, and the AA, the market leaders in atlases, maps and travel guides, are together developing new interactive mobile-phone travel guide products. AA Smart TravelGuide, unveiled by the AA at the London Book Fair last week, delivers rich travel guide information designed to help tourists and travellers make the most of their trip.

AA Smart TravelGuide provides the user with detailed full-colour street mapping and a wealth of useful travel information compiled by the AA’s travel experts. It includes “must see” sights, easy-to-follow walking tours, what to do, restaurants, entertainment, and places to stay, plus colour photos, and live phone and web links to featured sights. AA hotel and restaurant ratings are included to keep the traveller fully informed.

Simon Davies, General Manager, AA Publishing, commented "AA Publishing is very pleased to be moving into the realm of electronic publishing with the launch of Smart TravelGuide, and we believe Augmentra are the perfect partner to work with us on such an exciting new project".

AA Publishing is Britain’s largest travel publisher and world famous for an extensive range of travel publications and guides. AA Publishing is a division of the Automobile Association, Britain’s largest motoring organisation.

We'll reveal more as the consumer launch approaches.

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