Augmentra Ltd, a specialist in developing location-based mapping solutions for the non-urban environment, develops and markets ViewRanger.

Augmentra Ltd delivers innovative solutions that maximise the opportunities offered by the convergence of mobile phone, imaging, and GPS technologies. Existing location-based applications have focused on urban and street navigation. Augmentra's solutions are specifically created to match the needs of the active outdoor enthusiast - whether tourist, walker, cyclist, or sailor - and to overcome the issues created by using mobile technology in a rural environment.

ViewRanger was awarded by Ordnance Survey as Most Innovative Product in the Navigation Sector 2007-08, and was named by Nokia as Best Location-Aware Service & Application in Nokia's S60 Global Challenge 2006.

In addition to ViewRanger, Augmentra develops smartphone applications for its partners in the international travel and leisure markets. Clients include AA Publishing, Ordnance Survey Ireland, and Star-Apic S.A. Augmentra also works with content owners and publishers to bring their content to the mobile market.

Mike Brocklehurst and Craig Wareham, two long-time colleagues with substantial experience in the development, sales and marketing of successful software applications, founded the business in 2006. Prior to founding Augmentra Ltd, Mike and Craig were responsible for a number of innovations in visual computing and user interface design.

Augmentra Ltd is based in Cambridge, UK.